Learn to Pitch the Right Way with Michael Brown

Learn to Pitch the Right Way with Michael Brown

Better Freelancing Episode 030:

Learn to Pitch the Right Way with Michael Brown

Here’s how to connect with Michael…

nDash.co — Sign up for early access!
nDash Marketing Blog

Episode 030 Takeaways

  1. The number of people who freelance increases every day.
  2. It’s best to focus on one skill and make it your specialty.
  3. Focus on quality pitches rather than quantity — take a “pitch-centric” approach to winning new business.
  4. LinkedIn is an excellent platform to identify new businesses to pitch.
  5. In many cases, subject matter expertise counts for more than technical writing skills.

Episode 030 Quotables

“A lot of people working in full-time jobs, they see the value they’re adding to their companies and they look around at the marketplace and say, ‘I can add that value to 5, 6, 10, 20 different companies.'”
— Michael Brown

“It’s pretty easy to spot something that’s copied, pasted. You know this freelancer has just copied, pasted this response and blasted it out to hundreds of potential companies.”
— Michael Brown

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Listen — freelancing isn’t just for so-called experts. You, too, could enjoy the freedom, flexibility and financial independence of work-at-home freelancing just like my guests on Better Freelancing.

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What Is Better Freelancing?

Better Freelancing — formerly known as Better Blogging — is the video interview series that explores the best practices of successful freelancers. Catch new episodes bi-weekly, with occasional bonus episodes! Subscribe to my YouTube Channel for updates.

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Thanks for Watching!

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17 thoughts on “Learn to Pitch the Right Way with Michael Brown

  1. Hey Brent,
    Thanks for an enlightening episode!

    Hey Michael,

    I was sharing the post on Twitter and just had to double check your Twitter name before I realized it was the Spanish version of Michael Brown – funny 🙂

    It was interesting to hear that you were also in B2B Technology previously. I have to admit that I’ve not used LinkedIn for prospecting, but it’s a good avenue to explore.

    I’ve signed up for your new nDash venture too.

    Hope to connect soon!
    – David

    • Hi David,

      I suppose when you have a name like Michael Brown, all the obvious Twitter handles have already been taken!

      Thanks for checking out our interview and sharing, David! Much appreciated.

      And I’m sure you’ll love nDash.



    • Hi David,

      Glad you’ve joined! Let me know if you have any questions.

      Yea I still find LinkedIn extremely valuable for prospecting and made it a large part of the platform.

      Glad you appreciate the handle! The Twitter options for Michael Brown were pretty sparse by the time I joined up.


  2. Hi Brent, Hi Michael,

    I love how you pack so much valuable info into a quick 8-minute video.

    Yep – freelancing can apply to anything. I know it’s easy to think it only pertains to writers, but when enough people understand it applies to any type of work you do on your own, perhaps more people will see the possibilities and take the plunge (or at least dip their toes in to start).

    I love my craft. I will admit though that I’ve never been fond of the pitching process (or marketing in general). I know I have to get out of my own way with that one, so I appreciate anything that reminds me of the necessity to get better at it.

    Never really thought about LinkedIn for clients (I don’t spend a ton of time on it). Thanks for the idea.

    I signed up for nDash and look forward to seeing how it works.
    Great to meet you, Michael. Awesome interview as usual Brent.

    • Hi Dana,

      How’s it going?

      Thanks for the kind words. Glad to hear you signed up for nDash, too.

      Yes, all too often we automatically think “writer” when we hear the word freelancer, don’t we? Unfortunately, it’s a giant misconception. Virtually any type of service you could offer to a small business on a contractual basis could be classified as freelancing.

      Maybe you and I should both step up our LinkedIn game, eh?

      Thanks for commenting!

      Best wishes,


    • Thanks Dana! I’m looking forward to getting you on board!

      I was never a fan of pitching in the traditional sense either (i.e. “here’s a PowerPoint of how awesome I am, hire me!”). But I do enjoy it on a per-project basis. I’ve found that pitching small scale ideas (like a single blog post) tends to result in much larger projects and contracts.

      Appreciate the thoughtful comment. Thanks for checking it out!

  3. Hi Michael,

    Starting at 25 bucks an article is a real hustle to start at, but you need to do whatever you can to build the experience!

    Creating specific pitches is certainly effective, that’s a solid tip. The more they can visualize the article on their site, the more likely they are to accept your gig.

    The common connections on LinkedIn probably did work in your advantage. I tend not to use LinkedIn that much because my current employers are on there as well.

    I’m already on the waiting list for nDash and I’m excited for the beta launch.

    Thanks both of you for the interview. I appreciate it.

    – Jasper

    p.s. I hope you had fun in Halifax, Brent. I’m digging the beard. LOL

    • Hi Jasper!

      Yes, I became a bearded hooligan earlier in 2016… it was in a bit of a transition phase in this video. (We recorded this a couple months ago) Much more full and even now!

      Had a great time in and around Halifax, Jasper. Thanks for asking!

      I’m not doing as much freelance writing these days as I once did… but I’m willing to bet the nDash platform will be epic. Good luck to you both!

      Thanks for checking out our interview, Jasper… as well as for sharing it and leaving a comment.

      Have a great week,


    • Hustle was an understatement 😉 But yeah, it wasn’t easy getting started…probably why so many people abandon this route so quickly.

      And good point about LinkedIn. I probably would have been more cautious about prospecting if I thought my employer was watching!

      Excited to see you on the platform….very soon.


  4. Hey Brent,

    I agree what Michael said. Nowadays, people are quitting their 9 to 5 job and heading towards setting up an online business. The quality should be provided. You may have noticed that most of the people concentrate upon the quantity. But in today’s era of online business, people have many options to find the quality content.

    The satisfaction of your readers/customers should be the priority. As Michael said, LikedIn is one of the biggest platforms to use to grow any business. People should use it in the right direction.

    Happy to be here.
    Enjoy the day.

    • Hi Ravi,

      Mike and I appreciate you stopping by to check out our interview, comment, and share!

      Well, there’s no denying that there is an abundance of just about everything online — high quantities of blogs, writers, content creators. But as you say, quality is what sets apart those who are successful from everyone else.

      By the way, are you and I connected on LinkedIn?



  5. Hey Brent!

    Thanks for introducing us to Michael Brown and what he is doing. His upcoming nDash service sounds like a great place for freelancers to find work. I know a lot of freelancers so I will be sure to share this interview with them.

    Have a great week!


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