Better Blogging is a video interview series that explores the best practices of successful bloggers.
Episode #20 Takeaways
Blog more efficiently by using systems and tools to identify trending content.
Newsjacking is a great source of new blog content.
When it comes to publishing new content, both quantity and quality matter.
Test publication days, times, and frequency, and then measure the results.
Your blog content can drive new business while also establishing your expertise.
Episode #20 Quotables
“I don’t write about every news story … The question is, ‘Is this relevant?’ Are my blogging customers and my small business customers and readers going to be interested in this, and is there something I can add to it?” — Mike Allton
“When Facebook has a new product or a new feature that they’re releasing, they write about it and they put it in their newsroom and that’s in their RSS feed. So I get a notification.” — Mike Allton
“Whatever it is you’re actually writing about, if it’s good stuff, your audience is going to want more.” — Mike Allton
“I would not be where I am today without that blog content.” — Mike Allton
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