Better Blogging is a video interview series that explores the best practices of successful bloggers.
Episode #18 Takeaways
The average consumer will need to see 10.4 pieces of content before buying.
A blog post should offer a single solution to one targeted person with a need.
All businesses should be blogging, but business websites need more than just a blog.
Your blog should demonstrate your competence while being relatable to your ideal customer.
Focus on mastering one medium, such as blogging, before moving to another, such as video.
Episode #18 Quotables
“I don’t really care about how many people come to my website. What I’m concerned about [is] am I getting the right people to my website, and are those people able, willing and ready to buy?” — Don Purdum
“If you think about how a person does a search, that’s what they’re looking for, right? A very specific thing. … I’ve got to relate to them quickly, concisely, with inspiration, and in a compelling, relevant manner.” — Don Purdum
“When you know what business you’re really in, you know your audience, [and] you know the problems that you solve, you discover where your audience is hanging out.” — Don Purdum
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